Case Studies
LIDL / HANDBALL EUROPEAN CHAMPIONSHIP 2020 & 2022 & 2024
Benefits
Successful transfer of cross-media data from previous service provider, automatization of sponsor reports & streamlining of the formerly manual process, addition of (sales) deep insights
Scope
TV, Streaming, Print, Online, and Social Media, national and international coverage + Market Research (Insights as a service based on connected databases)
Outcome
Eintracht Frankfurt saved significant amounts of time due to the generation of automatised sponsorship reports + reduction of errors. Insights led to higher probability of sponsor prolongations & acquisition of new sponsors
- International online survey conducted several times during European Handball Championships to measure Lidl’s sponsorship impact.
- Representative online survey in targeted Lidl countries as well as simultaneous on-site event surveys with experienced and trained interviewers.
- 2 waves in each of 11 markets with a total of over 22,000 respondents and an additional boost for people interested in handball.
