About IRIS | Our Objective, Services, and Leadership

About us

Investments in sponsoring and their Return on Investment are important growth and success drivers for our clients. We at IRIS are therefore reviewing sponsoring comprehensively from a 360° perspective.

OUR
OBJECTIVE

OUR
services

OUR
OBJECTIVE

Our services and the resulting insights are targeting to provide valuable decision support around your sponsoring activities and a solid basis for the successful integration of sponsoring in your corporate communication. The basis we are building upon is the objective, comprehensive, compliant monitoring and evaluation of all relevant formats in the respective national and international broadcasts and publications.

OUR
services

Based on our long-time industry expertise, we consult clients in the sponsoring selection phase, review sponsoring contracts, deliver media performance documentation, provide optimization proposals for your sponsoring implementation and investigate and analyze perception about your sponsoring impact in the target group. We are using all available Media, Market and Consumer Research instruments to integrate and embed sponsoring more successfully in the overall marketing communication strategy of our clients.

OUR
OBJECTIVE

Our goal is to help you understand, communicate, and increase the impact of your sponsorship inventory. Through objective, data-driven evaluation, we create a solid foundation to position your rights effectively —both in negotiations and in the wider sponsorship market.

OUR
services

With many years of experience in sponsorship research and evaluation, we support rights holders along the entire value chain of sponsorship marketing. Our services include:

● Strategic guidance during sponsorship concept and packaging
● Support in pricing and benchmarking of rights
● Detailed media exposure and performance tracking across all relevant national and international broadcasts and digital platforms
● Qualitative and quantitative analysis of sponsorship perception in key target groups
● Recommendations for optimizing visibility, activation, and value delivery

We combine media, market, and consumer research to showcase the real impact of your rights—and to help you demonstrate their value