The Association of National Olympic Committees (ANOC) is pleased to announce a strategic partnership with IRIS Sport, which has resulted in the development and launch of an enhanced ANOC–NOC Social Media Dashboard, designed to deliver a significantly improved user experience for National Olympic Committees (NOCs).
IRIS Sport, as an ANOC Digital Accelerator Programme partner, has worked on an upgraded version of the Dashboard which goes beyond a fully redesigned interface. It introduces optimised user experience features, including daily data updates during Olympic Games, enabling NOCs to access timely, actionable insights into their digital performance.
The new Dashboard has been officially launched ahead of Milano Cortina 2026 to allow NOCs to analyse the impact of their communications on social media on a daily basis, providing a clear view of engagement, reach, and performance throughout the Games period.
As well as supporting the optimisation of NOCs’ digital communications during the Games and at future major events, ANOC and IRIS Sport will together support long-term commercial strategy, partner servicing, and sustainable growth.
By combining ANOC’s commitment to supporting NOCs with IRIS Sport’s expertise in data analytics and digital performance, this partnership represents a key step in empowering NOCs to strengthen their communication strategies and maximise their presence on social media.
The partnership is built on a long-term vision. Beyond the development and operation of the Dashboard, the collaboration will also include the organisation of post-Games workshops and reports, aimed at supporting NOCs in analysing communication strategies and measuring their impact across digital platforms.
ANOC Secretary General Gunilla Lindberg commented: “We are delighted to partner with IRIS Sport and enhance our Social Media Dashboard for NOCs. The Social Media Dashboard has been an invaluable tool for NOCs since we launched it nearly five years ago. Now through our partnership with IRIS Sport we have been able to take it to the next level so that NOCs can improve their digital performances even further.”
IRIS Sport CEO – Managing Director Peter Weber commented: “Our partnership with ANOC is built for the long run. We’ve been supporting the Olympic ecosystem with also digital insight and benchmarking across both summer and winter sport since Rio 2016 – so this partnership is a natural next step in strengthening our relationship with the Olympic community. Milano Cortina 2026 is an important milestone, but the greatest value comes from continuous support: consistent measurement, structured learnings and practical guidance that NOCs can apply well beyond one event. By combining the enhanced Dashboard with post-Games reporting and workshops, we aim to help NOCs improve year on year and demonstrate impact to stakeholders and partners with greater confidence.”