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IRIS on the Road - Team Events
IRIS Team Events 2023 At IRIS, we understand the importance of maintaining strong connections, both with our clients and within our own...
Jul 25, 2024
345


IRIS on the Road - Trade Fairs and Congresses
At IRIS, we prioritize continuous learning and keeping up with the latest trends in the industry. Throughout the year 2023, our dedicated...
May 27, 2024
93


IRIS on the Road - Sports Events
We at IRIS love sport and 2023 was an exciting time for us, as members of our team had the opportunity to attend various sporting events...
Feb 20, 2024
172


IRIS launches new international motorsports division
Experienced leading industry expert Nigel Geach has joined IRIS as Director of Global Motorsport, to build a dedicated motorsport team to...
Jan 18, 2023
536


How do you measure the success of sports sponsorship? The Indeed case study
For many successful brands, sports sponsorship is an essential part of the marketing mix. Through its emotional environment, sport offers...
May 4, 2022
919

Tokyo 2020 – what worked on social during the Olympics?
The one-year delay to the Olympic Games in Tokyo allowed Olympic Summer Sport Federations an unexpectedly longer period to prepare their...
Feb 9, 2022
278


IRIS & FIFA - Global Future of Football Survey
IRIS CEO and Co-Founder Peter Weber has spent the past week in Doha, Qatar, where he participated in the Future of Football webinar....
Dec 21, 2021
371


Team Novo Nordisk: The Team with the Highest Social Media Value in Pro Cycling
Founded in 2005 under the name Team Type 1, Team Novo Nordisk is now on the road for 16 years, raising awareness about diabetes and...
Sep 20, 2021
305

TikTok: Entertainment Platform and a Sponsor
First-time sponsor TikTok has become the best-known sponsor of UEFA EURO 2020, with the social media platform placing first in the...
Sep 3, 2021
165

Netflix, Disney+, FC Barcelona?
“It's a reality. The Playstation, the digital platforms... they're what young people are consuming. They say the matches get too long....
Aug 31, 2021
148


How to Maximize the KPIs on your Instagram Reels?
In August 2020, Instagram launched its new “Reels” feature in order to compete with TikTok, when it comes to sharing short-form video...
Jun 29, 2021
371


What is the best strategy on TikTok?
How to be successful on TikTok? The social media platform works slightly differently from others, as each new video is hidden from “news...
May 20, 2021
181

Digital Activation: Football Naming Rights
From small traditional banks supporting their local clubs, to modern cryptocurrencies sponsoring esports events, Sport has always been an...
Apr 27, 2021
205

Who is the greatest football coach?
“I wouldn’t say I was the best manager in the business, but I’m in the top one” is how legendary English football coach Brian Clough...
Mar 16, 2021
130

Why do professional athletes compete in the Olympic Games?
“It’s not the winning, but the taking part that counts” is a famous quote associated with the modern Olympics Movement and its founder...
Feb 23, 2021
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