How do you measure the success of sports sponsorship? The Indeed case study
For many successful brands, sports sponsorship is an essential part of the marketing mix. Through its emotional environment, sport offers...
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Feb 9, 2022
Tokyo 2020 – what worked on social during the Olympics?
The one-year delay to the Olympic Games in Tokyo allowed Olympic Summer Sport Federations an unexpectedly longer period to prepare their...
262
Sep 20, 2021
Team Novo Nordisk: The Team with the Highest Social Media Value in Pro Cycling
Founded in 2005 under the name Team Type 1, Team Novo Nordisk is now on the road for 16 years, raising awareness about diabetes and...
273
Sep 3, 2021
TikTok: Entertainment Platform and a Sponsor
First-time sponsor TikTok has become the best-known sponsor of UEFA EURO 2020, with the social media platform placing first in the...
163
Jun 29, 2021
How to Maximize the KPIs on your Instagram Reels?
In August 2020, Instagram launched its new “Reels” feature in order to compete with TikTok, when it comes to sharing short-form video...
358
May 20, 2021
What is the best strategy on TikTok?
How to be successful on TikTok? The social media platform works slightly differently from others, as each new video is hidden from “news...
179
Apr 27, 2021
Digital Activation: Football Naming Rights
From small traditional banks supporting their local clubs, to modern cryptocurrencies sponsoring esports events, Sport has always been an...
200
Mar 16, 2021
Who is the greatest football coach?
“I wouldn’t say I was the best manager in the business, but I’m in the top one” is how legendary English football coach Brian Clough...
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Feb 23, 2021
Why do professional athletes compete in the Olympic Games?
“It’s not the winning, but the taking part that counts” is a famous quote associated with the modern Olympics Movement and its founder...
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