For many successful brands, sports sponsorship is an essential part of the marketing mix. Through its emotional environment, sport offers...

The one-year delay to the Olympic Games in Tokyo allowed Olympic Summer Sport Federations an unexpectedly longer period to prepare their...

Founded in 2005 under the name Team Type 1, Team Novo Nordisk is now on the road for 16 years, raising awareness about diabetes and...

First-time sponsor TikTok has become the best-known sponsor of UEFA EURO 2020, with the social media platform placing first in the...

In August 2020, Instagram launched its new “Reels” feature in order to compete with TikTok, when it comes to sharing short-form video...

How to be successful on TikTok? The social media platform works slightly differently from others, as each new video is hidden from “news...

From small traditional banks supporting their local clubs, to modern cryptocurrencies sponsoring esports events, Sport has always been an...

“I wouldn’t say I was the best manager in the business, but I’m in the top one” is how legendary English football coach Brian Clough...

“It’s not the winning, but the taking part that counts” is a famous quote associated with the modern Olympics Movement and its founder...