Case Studies
AUDI WINTER AND SUMMER STUDY
Benefits
Increase of sponsorship fee of main sponsorship via IRIS Asset Valuation + generation of new leads via IRIS Sponsor Search
Scope
Cross-media Research + Asset Valuation of all relevant assets + Sponsor Search main & sleeve sponsor
Outcome
+80% uplift of sponsorship fee, neutral justified valuation of assets, advise for the clubs how to uplift the value of the assets
- Annual winter and summer study in several European countries.
- Representative online and simultaneous on-site survey in targeted Audi destinations with experienced interviewers.
- Achievement of the on-site interviews even under sometimes very difficult conditions (weather conditions, few visitors, etc.).
- Perception of Audi within the Audi destinations and at national level (measuring the success of destination marketing).
