Case Studies
ABB – TV MEDIA RESEARCH FOR FIA FORMULA E
Benefits
The title sponsor of FIA Formula E is provided with regular reports of the success of its sponsorship
Scope
ABB receive full season reports, plus a quick report a week after each race
Outcome
ABB has been the title sponsor of FIA Formula E since 2018, and we are proud to have supported them on this journey
- The Quick Reports, delivered a week after each race, include share of visibility per advertising message, ratings from selected broadcasters, comparison to the previous year and a benchmark analysis
- The Full Season reports are delivered 5 weeks after the end of the season – offering a full year-on-year comparison, cross-media research and a Sponsorship Evaluation of ABB
- ABB can clearly see how successful the partnership is through the highly visual, yet automated, report
- Qualitative insights are provided, and our senior management are available for regular exchanges, throughout the season
YOUR PERSONAL CONTACT FOR MARKET RESEARCH:
PETER WEBER
MANAGING DIRECTOR
peter.weber@iris.sport