Case Studies
MORE THAN EQUAL – GLOBAL EXECUTIVE INTERVIEWS ON WOMEN IN MOTORSPORT
Benefits
Receiving deep insights about the structures of motorsport from experienced stakeholders from the industry.
Scope
Over 70 executive interviews of stakeholders in the motorsport industry (drivers, coaches, managers etc.)
Outcome
Identified barriers for women to enter motorsports, which helped to set up a program for girls/women to become successful in the motorsport industry.
- We have interviewed different stakeholders from the motorsport industry to get a deeper understanding of the structures, possibilities and barriers of motorsport (for women).
- We have provided qualitative and quantitative insights to set up a research program to help girls and women succeed in motorsports/racing.
