Case Studies

DFB: CROSS MEDIA ANALYSIS OF NATIONAL TEAMS AND OPERATED LEAGUES & CUPS

Case Studies Benefits Identification of the media potential as well as the sponsorship values of the DFB partners – focus on the national teams (men’s, women’s, U21), the DFB Cup, as well as the leagues operated by the DFB (3. Liga & Frauen Bundesliga). Scope Cross-media analysis in the media TV / OTT / Print […]

Summer Olympic Federation community: 2016, 2020 & 2024 OLYMPIC & PARALYMPIC GAMES – TV/OTT/SM ANALYSIS AND DEMOGRAPHICS

Case Studies Benefits Analyzing various disciplines over two Olympic Games. Providing timely marketing and PR data to international federations, which strengthened their understanding about their Olympic performance and their marketing initiatives. Scope Cross-media analysis in TV and OTT media in 19 global markets. Detailed demographic analyses for Summer Olympic Federation community member federations to highlight […]

LIDL / HANDBALL EUROPEAN CHAMPIONSHIP 2020 & 2022 & 2024

International online survey conducted several times during European Handball Championships to measure Lidl’s sponsorship impact.
Representative online survey in targeted Lidl countries as well as simultaneous on-site event surveys with experienced and trained interviewers.
2 waves in each of 11 markets with a total of over 22,000 respondents and an additional boost for people interested in handball.

UWW: WORLD CHAMPIONSHIPS ECONOMIC IMPACT

We have evaluated the Economic Impact in close cooperation with the International Federation and the Local Organizing committee.
Both qualitative and quantitative impacts have been determined, analyzed, benchmarked and made available to all involved parties.
We have provided insights and findings around strengths and weaknesses of the event performance and recommendations for following events.
We have been supporting the commercial teams in order to put compelling value propositions for government conversations together.

WORLD ARCHERY

Case Studies Benefits IRIS began working with World Archery in 2016 – initially providing TV/OTT analysis for the Olympics and main events. Scope The collaboration has steadily increased to include Print, Online, and Social Media, with all events from 2016 retrospectively added to a user-friendly dashboard. Outcome World Archery have improved their revenue thanks to […]

ALLIANZ DEUTSCHLAND – TV/OTT MEDIA MONITORING

Case Studies Benefits Providing Allianz Deutschland with a comprehensive overview of the TV performance of its properties in Germany. Scope 14 properties in Germany are monitored, with data provided in Excel and via Reporting. Outcome Allianz is able to see how it performs against benchmarks, with fact-driven insights helping decision making. Our reports explain fully […]

VOLKSWAGEN / EURO 2020

Case Studies Benefits Valid & neutral evaluation of all Volkswagen visibility during EURO 2020 Scope TV, Print, Online, Social Media – international reporting Outcome Volkswagen gained an understanding of the results of its sponsorship in various key markets. This enabled a presentation of the results to the Board of Management to justify the sponsorship expenditure […]

CROSS MEDIA RESEARCH FOR PORSCHE MOTORSPORT

Case Studies Benefits We provide consistent reports across all Porsche motorsport properties Scope IRIS tracks, monitors, and reports on 5 motorsport series that Porsche is involved in – including Formula E Outcome Porsche receive full, detailed overviews of the performance of the sponsors across all its motorsport activities This Porsche case study is an example […]

AUDI WINTER AND SUMMER STUDY

Case Studies Benefits Increase of sponsorship fee of main sponsorship via IRIS Asset Valuation + generation of new leads via IRIS Sponsor Search Scope Cross-media Research + Asset Valuation of all relevant assets + Sponsor Search main & sleeve sponsor Outcome +80% uplift of sponsorship fee, neutral justified valuation of assets, advise for the clubs […]

SC FREIBURG