MORE THAN EQUAL – GLOBAL EXECUTIVE INTERVIEWS ON WOMEN IN MOTORSPORT

Case Studies Benefits Receiving deep insights about the structures of motorsport from experienced stakeholders from the industry. Scope Over 70 executive interviews of stakeholders in the motorsport industry (drivers, coaches, managers etc.) Outcome Identified barriers for women to enter motorsports, which helped to set up a program for girls/women to become successful in the motorsport […]

ABB – TV MEDIA RESEARCH FOR FIA FORMULA E 

Case Studies ABB – TV MEDIA RESEARCH FOR FIA FORMULA E  Benefits The title sponsor of FIA Formula E is provided with regular reports of the success of its sponsorship. Scope ABB receive full season reports, plus a quick report a week after each race. Outcome ABB has been the title sponsor of FIA Formula […]